How do you talk to potential consumers about a product or service when it deals with something people generally find hard to discuss?
That’s a question I’ve asked this week of a number of business owners who are working in ‘touchy’ fields, and marketing products related to everything from sex to death.
Michele Surcouf, founder of organic personal lubricant brand FlowMotion, is one such business owner. Due to her own chemical sensitivities Surcouf was concocting a whole range of personal products, mainly for herself, when she hit on the recipe for FlowMotion as she was trying to make a hair gel.
She says the personal approach has been helpful in getting her message across about FlowMotion to potential customers.