FlowMotion Ltd Receives Highly Commended Award for Innovation in Marketing at the Natural Products NZ Industry Awards
JAMES & WELLS INTELLECTUAL PROPERTY EXCELLENCE IN MARKETING AWARD:
This award recognises a company or employee of the company who has achieved exceptional results from the innovative marketing, advertising or promotion of a service or product achieving significant market growth or market access.
HIGHLY COMMENDED: FLOWMOTION
Nelson-based FlowMotion produces, markets and distributes FlowMotion Organic Lubricant. It is the only organic personal lubricant sold in New Zealand supermarkets, and is also one of only two BioGrow NZ Certified Organic personal lubricant products sold in this country.
Since identifying a gap in the market, it took founder Michele Surcouf less than a year to develop, market and distribute the product, which has rapidly gained a strong and rapidly growing following throughout New Zealand.
Judges commented that FlowMotion totally gets how to market a new product, and had well researched customer insights.